The challenge in strategic planning rests not in the determination of the strategy but in its tactical implementation.  Examples of seemingly sound strategies ultimately failing abound, with the main problem laying in their faulty execution.  At 4-tel.com we fully understand the importance of ensuring that your company’s strategic implementation plan is at least as sound as the strategy it is designed to support.

We have two-dozen senior professionals who have developed, and delivered, business strategies in all areas of the telecom industry, with more than half of them having done it for more than 20 years.  They have devised strategies for start-ups and cable operators entering the CLEC marketplace in the U.S. and Canada.  They have prepared incumbent telcos for competing aggressively in their newly competitive landscapes.  And they have played instrumental roles in the successful merging of competing companies across the globe, to illustrate but a few of the types of engagements our consultants have succeeded at over the past few years.

One specific example of our experience in strategic planning includes developing a 3-year strategic plan for a major U.S. cable operator as it faced increasing competition and the need to broaden its product line beyond analog cable, which resulted in the creation and execution of the marketing strategy for the introduction of bundled cable-telephony services, as the client attained CLEC status.

We have also developed a local access strategy and overall business implementation strategy for a Canadian cable operator as it established a business enterprise to address the CLEC marketplace.  In addition to this, we established and implemented a convergent customer service strategy that would address those customers that purchased more than one product from more than one brand, and use services that were supplied by one or more of the client’s nine other business entities.

On an international front, one of our consultants played an instrumental role in developing and delivering Deutsche Telekom’s competitive customer service marketplace strategy. So, regardless of your company’s size, market, business, or location, 4-tel.com has the expertise on staff to help you gain the vision to see beyond.